NM°AI production systems for brands

I make small teams OUTPRODUCE big ones

NIRBHAY
MATTA

Nine years deciding what brands should make; now I build the systems that ship it. And keep doing it after I leave.

Reasoning ↘

Strategy · positioning · taste

Execution ↘

AI production · automation · build

= NM

Things you can open right now.

A campaign that moved a real number, a live product, and a working B2B app. Not slides, not claims. Open any of them.

AI campaign

HyProd × Under Armour

A street-tech shoe launch, and the shoot killed by budget and timeline.

An entire launch film made with AI, day to night, no camera ever rolled. It became a repeatable production service the agency can sell again.

1.3M+ views · 0 shoot daysWatch the film →Read the case →

Live product
CardOS
Indian cardholders quietly lose rewards guessing which card to use at checkout.
A live Telegram product that answers in one message. Designed, built, deployed and launched solo, in days.
~80 merchants · live nowMessage the bot →
Live B2B app
DealerOS
Used-car dealers run their whole back office on guesswork and spreadsheets.
Point a phone at a car and a real vision model reads its condition, odometer and plate, then prices it and issues an honest public report.
Real AI inspectionOpen the app →

Three things you can play with.

Each one shows I understand where AI actually breaks in the real world, not just the demo-day version. Watch the 15-second clip, then play with the live thing. No sign-up, it all runs right in your browser.

Tools you can use today.

Small things I built for myself, then gave away. Two are free downloads that run entirely on your own machine. The third needs nothing installed at all; copy it and paste it into whatever AI you already use.

01VaultseekSearch your own notes by meaning, not keywords. Ask it in plain English and it finds the passage, even when you cannot remember a single word you wrote.Runs on your machine. No API key.
02Voice CockpitHold a button, talk, let go. The text lands on your clipboard. Your voice never leaves your laptop and it costs nothing per minute.Runs on your machine. No API key.
03What to automateEveryone tells you to automate the boring parts of your job. Nobody tells you which parts. Answer five quick questions and it names the three worth doing, and one that is not.Nothing to install. Works in any AI chat.

You have two gaps.

Every brief that lands on your desk is really the same brief. It arrives with the same two holes, and they map exactly onto the two layers I run.

Gap 01 · Reasoning gap↘

Short on systems thinking.

Seeing how the whole thing fits before anyone builds a part of it. Strategy, structure, and the order of decisions. Without it, good execution just ships the wrong thing faster.

Gap 02 · Execution gap↘

AI could transform how you produce. Nobody to wire it in.

The pipelines, automations and AI production stay slideware, because no one can actually build them into how the team works day to day.

Usually takesTwo hires

HereOne

↓I close both gaps. Here is what that looks like on a real brief.

One brief.
Both layers. Zero shoot days.

Case file 01Under ArmourPhantom 24/7 Storm

Input · The brief

Launch a run-tech shoe built for the street.

Planned: a full production shoot in Jaisalmer. Cast, crew, location, budget.

→

01 · Reasoning layerStrategy

Scrap the shoot.

Position as Gorpcore meets Street-Luxe. The decision that made everything after it possible.

02 · Execution layerBuild

HyProd generates the whole film.

An in-house AI production pipeline on Nano Banana Pro and Higgsfield. A match-cut film, day to night. No camera ever rolled.

→

Output · Shipped▶ Film

Watch the film

1.3M+

Instagram views

Shoot days

The build that ships.

When the right tool did not exist, I stopped waiting and built it. The execution layer is where strategy becomes a system.

HyProdAI Production Pipeline

Production · Billable

Reference slots for the exact product, art direction presets, and Reference Swap editing, so the creative team ships production assets without writing a prompt. The product is shot in-house, so the pipeline works from our own reference material and the client holds perpetual rights to what comes out; a person signs off anything carrying the brand before it leaves. Brief to delivered assets runs two to three working days. It started on a launch film; most of the work now is product imagery for PDP and marketplace.

Vibe-codedNano Banana ProCustom UIPer-seat access

Read the case →

HyProd · Live module (DEMO)Active

Compose a campaign still in seconds: pick a face, apparel, product and environment, then watch HyProd generate the shot.

The production tool is agency IP. This demo recreates its composition flow with preloaded references and pre-generated results.

FaceApparelProductEnvironment

Automation & Model Training

Active · Evolving

Custom LoRA models trained for brand visual consistency. Node-based automation pipelines (n8n with ComfyUI) that remove repetitive production work, at scale. Tool evaluation runs continuously; voice and music generation with ElevenLabs and Suno are the current tests.

n8nComfyUILoRA TrainingElevenLabsSuno

Built to be handed over.

In use

Three or four people run it day to day and anyone on the team can pick it up. Cheaper than the production it replaces, though the generation loops cost more than people expect; that is worth knowing before you budget for it. Rebuilt three times before the fidelity held.

HandoverTeam-runFidelity first

Strategy first. Always.

Tools second. I work out what we are trying to say, and why, before anyone opens a file. The thinking is what makes the output worth shipping. AI only speeds up what comes after the decision.

Brand proof

10M+ combined reach

1.3M+ on a zero-shoot AI film

Selected brands and clients

Strategy first, tools second.

AI does not replace the decision. It speeds up everything after it.

Good systems outlast good ideas.

The pipelines I build are run day to day by the team, after I have moved on.

Momentum is a choice.

I move with what is available and refine in motion, instead of waiting for the perfect brief.

A human signs the work.

Anything carrying a client's brand gets reviewed by a person before it ships. Speed is not worth the one asset that should never have gone out.

What I ship.

Real campaigns, led end to end: strategy, production, delivery. Brands you know, results that moved.

Royal Enfield

Adventurer XT Riding Gear Launch

Strategy · Production · Creative Direction

1.7M Instagram views

800K YouTube views

Watch the film

Under Armour

Phantom 24/7 Storm

AI Production · Creative Strategy

1.3M+ Instagram views0 shoot days

Watch the film

Royal Enfield

Streetwind ECO: The Green Pursuit

Campaign Strategy · 3D Pipeline

2.8M YouTube views

Watch the film

Coca-Cola · BodyArmor Lyte

Content Bank: India & Japan

Content Strategy · Production

Multi-SKU2 markets

View the work

Royal Enfield

Women's Wear Launch ft. Harnaaz Sandhu

Influencer Strategy · Talent Direction

2.4M Instagram views

View the work

Royal Enfield

Anytime, Anywhere, Adventures

Brand Platform Leadership

10M+ combined reach

Watch the film

Selected work. Full case studies on request.

Two layers.One leader.

The strategist who decides and the builder who ships are the same person. That range is the rare part, and it makes the team around it move faster.

= NM

What's next?

Hiring

I am looking for AI transformation and creative production leadership, in Singapore or across APAC. Based in Delhi NCR, open to relocation and to remote.

Download CV →

Have a brief

If your team is producing content at volume and the cost per asset is the problem, that is the work I do. Start with a short call; if it is worth building, we scope it properly.

Start a conversation →